Friday, July 21, 2006

Drug Manufacturer Marketing Flaw : Positive Advertising Leaves Liability

Based on a publication of the Los Angeles Times, there has been a recent "explosion" of lawsuits dealing exlusively with product liability. According to research from Thomson West, plaintiffs have filed over 71,000 product liability suits since 2001 in federal courts, and then "untold others" in state courts. Prescription drug lawsuits currently account for over one-third of product liability lawsuits filed in federal courts. The reason for this increase in lawsuits may largely be a result of pharmaceutical industries' newer marketing technique of advertising directly to the consumer the benefits of each product while neglecting the dangerous side effects. According to the Los Angeles Times, the rise in pharmaceutical injury lawsuits is due to "fundamental changes in the pharmaceutical industry's business practices intended to boose sales and profits."

If you or someone you know would like more information about pharmaceutical injury law, please feel free to contact a personal injury attorney such as Jacoby and Meyers of Los Angeles, California.

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